In a capitalist society, companies are branding themselves and their products to a degree where it can be difficult for consumers to see the reasoning behind a given price. The result is that more and more people are becoming “impulse buyers” and “blind consumers”. The Bureau of Added Value aims at making people more aware of how much value goes towards a story behind a product, so that they are free to reconsider the value of the commodities they buy. Furthermore the bureau serves as an agency responsible for the collection, analysis and exploitation of information and intelligence in support of consumer awareness.

This project is a collaboration with my friend Jonas Skafte.